Front Stage Activities Include Sales - Marketing & Product Delivery

Question: Discuss about theFront Stage and Backstage Function. Answer: Introduction The front stage function refers to the activities that are client facing. Front stage activities include sales, marketing, and product delivery. It is the public world in which a company operates. The service encounter takes place at this juncture. The service given to the customers in the theme park comprises the front stage function. In a theme park like the Tokyo Disney Resort, front stage service includes greeting customers, entertaining customers, providing them goods and services among others. There is a personal touch between the service providers and the consumers in the front stage (Bruce 2013). The customers can view the setting of the front stage area such as the furnishings and dcor. Self-service and waiting for lines is front stage function. The experience of a dining room is also a front stage function. Reception and other customer related services are a front stage. Other front stage functions are as follows: Tokyo Disney Resort provides first aid in case of medical emergency. Shows and parades for children such as Mickeys Rainbow Luau, Minnie Oh! Minnie, and Lilos Luau and Fun. The program that the customers can watch and enjoy is front stage function. The dining, shopping, and entertainment area is a front stage service. Serving food to the customers in the Tokyo Disney Resort is a front stage function while preparing the food in the kitchen of the resort is a backstage function (Tokyodisneyresort.jp 2015). Backstage function refers to the support and administrative purposes required to deliver the processes of the front stage. Such functions occur behind closed doors. It is the private world of leadership and operations of a company (Richter 2015). The manager or any person calling a customer is an example of a backstage function. In the telephoning process, the service provider and the consumer are not face to face. Both of them are invisible to each other. Some of the backstage functions of Tokyo Disney Resort are: Online ticket booking. Home delivery services as the customer are unable to see the services personally. The management, coordination, and organization needed for a successful theatrical show is a backstage function. Audiences are unable to view the managerial functions which are equally important for a show to be successful. The communication between actors, director, crew members, and production management essential for a smooth running is a pivotal backstage function (Tokyodisneyresort.jp 2015). The front stage and back stage functions of an organization thus differ. There is a line of invisibility between the two. However, they are interdependent. The backstage acts as a refuge for a person working in the front stage. Organizations must maintain the boundary that exists between the two. Sometimes, organizations tend to move the backstage services to the front stage (Thornborrow and Haarman 2012). For instance, some restaurants provide open kitchens so that customers can view the backstage services. It is a marketing strategy to make consumers believe the authenticity and keep transparency between the service provider and the consumer. Some Other Front Stage and Backstage Functions: References Bruce, J., 2013. Understanding Back Stage and Front Stage Work in Restorative Justice Conferences: The Benefits of Using Ethnographic Techniques.Current Issues Crim. Just.,25, p.517. Richter, P., 2015. From Backstage To Front.Seeing Religion: Toward a Visual Sociology of Religion,146, p.103. Thornborrow, J. and Haarman, L., 2012. Backstage activities as frontstage news.European Journal of Communication, p.0267323112459529. Tokyodisneyresort.jp. (2015).Tokyo Disney Resort Official WebSite. [online] Available at: https://www.tokyodisneyresort.jp/en/ [Accessed 26 Sep. 2016].