Word Mouth in Advertising Dissertation Example | Topics and Well Written Essays - 2250 words

Word Mouth in Advertising - Dissertation Example From this discussion it is clear that positive word of mouth is perhaps what most companies like to hear because besides increasing the consumers' intensions to purchase innovative products; it helps company by creating a favorable brand image and that of the firm. This can subsequently lead to a reduction in the amount of expenditure by companied on promotions. Negative word of mouth on the other hand, dissuades potential buyers from a brand, product or a firm and consequently damages the firm’s financial position as well as and   more power than positive word of mouth communication.As the paper stresses while many authors have handled the impact of negative word of mouth communication in advertising, there is still a huge gap, especially when it comes to how this marketing tool can be used to influence campaigns that target social problems such as gender bias, smoking, poverty, respecting traffic signs, sexual harassments, and education. It is worth noting the fact that ne gative word of mouth communication, because of its influential power, can be used to achieve progress in a number of areas in the society. However, the previous researchers have only been delving on how word of mouth advertising has been influencing marketing and sales but failed to conduct a proper investigation on the impact it can have in solving social problems that the society faces today. There is no doubt that it would equally have a big influence in this area as well.

Experiment of Long Term Memory Retention

Experiment of Long Term Memory Retention Abstract: The purpose of this study was to test the retention of long term memory based on retrieval environments. Our research is based on Godden and Baddeley’s (1976) study that focused on the relationship between retrieval environments and learning. The technique known as context-dependency –which is defined as â€Å"the belief that what is learnt in a given environment is best recalled in that environment† –is tested and compared to previous research (Godden Baddeley, 1975). An experiment was conducted at Foundation Campus at the University of Central Lancashire with nine international student. Enlisting a repeated measures design and laboratory method, the participants are asked to learn and recall a list of 13 words in the same environment, then they were asked to learn and recall another list of 13 words in two different locations. The results corroborate and support the context-dependency memory effect. Introduction: This experiments is about assessing the effect of retrieval environments when it comes to long term memory (LTM) recall. LTM is described as stored information that can be recalled over a long period of time –e.g. days, weeks, etc. (Merriam-Webster, (2015). Godden and Baddeley (1995) decided to conduct an experiment to test this notion –also known as context-dependency memory effect. Context-dependency memory effect is defined as â€Å"the belief that what is learnt in a given environment is best recalled in that environment† (Godden Baddeley, 1975). The aim of Godden and Baddeley’s research was to examine the association between learning and retrieval environments (Cardwell, Clark, and Meldrum, 2008:11). In order to carry out their experiment, Godden and Baddeley decided to enlist eighteen participants who were divers in Oban, Scotland (Cardwell, Clark, and Meldrum, 2008:11). Furthermore, the divers were instructed to learn a list of forty distinct words on land or, fifteen feet under water (Cardwell, Clark, and Meldrum, 2008:11). They were then asked to recall these words in a different location or in the same location (Cardwell, Clark, and Meldrum, 2008:11). Specifically, half of the divers were directed to a different location when the time came for memory recollection, while the other half remain in the same environment for memory recollection (Cardwell, Clark, and Meldrum, 2008:11). When partaking in Godden and Baddeley’s experiment, the list of 40 words were revealed to participants in groups –this all owed the divers to assume a relaxed/comfortable breathing rate in order to assure that the participants faced no obstacles when learning (Godden Baddeley, 1975). Additionally, each the list of words were revealed in blocks of three, and, the words were spaced at two second intervals (Godden Baddeley, 1975). When asked to recall, Godden and Baddeley found that â€Å"those who learned and recalled in the same location remembered the most words -12.5 on average† (Cardwell, Clark, and Meldrum, 2008:11). According to the aforementioned graph, Godden and Baddeley found that when participant learned on land an recalled the information under water, they could only recall -on average -8.6 words, while those who learned under water and recalled the words land, only remembered 8.4 words on average (Godden Baddeley, 1975). This study –based on Godden and Baddeley’s research in 1975 – will examine and delve into the connection between learning and retrieval environments. This study will utilize students with diversified ethnic backgrounds and ages. Contrary to Godden and Baddeley’s research, it will use two lists of thirteen simple words -–all within one to three syllables –in order to ensure comprehension. Aim: To examine the connection between learning and retrieval environments using Godden and Baddeley’s study on context-dependency retrieval. Hypothesis: Memory recollection in the same environment in which information was learned will yield higher recollections among participants. The hypothesis for this experiment is directional, meaning the independent variable (the retrieval location/environment) will directly affect the dependent variable (the accuracy/amount of words recalled). Method: Design A controlled laboratory experiment was utilised to elucidate a distinct cause and effect relationship between the independent and dependent variables. A controlled laboratory also enabled immense control over variables within the experiment, it also permitted unproblematic replication for future researchers and easy utilisation of equipment –e.g. videos, etc. A repeated measures design was employed in order to negate/remove differences that numerous samples would possess. Due to this design, differences in gender, linguistic ability, comprehension and age were avoided. The independent variable in this experiment was the retrieval environment or location in which the participant were asked to recall the words –i.e. the classroom or the canteen. The dependent variable was the quantity of words the participant could recall in each environment/location. A confounding variable could be the sound/noise of police cars driving past the laboratory environment. In agreement with research principles/ethics, written informed consent forms were distributed to all participants before this experiment commenced. Participants were given the right to withdraw at any time, and immense confidentiality with participant’s information and results was promised and delivered. Participants: There were ten participants –five male and four female participants. The participants were obtained from diversified backgrounds –non-native English speakers and English speakers. Participants that contributed to this experiment were between the ages of eighteen to forty-seven. An opportunity sample was enlisted for this experiment. This sample type allowed expediency when enlisting when procuring participants, it also enables replication for future research. Materials: Informed Consent (Appendix 1) Standardised Instructions (Appendix 2) Word List 1 (Appendix 3) Word List 2 (Appendix 4) Comical Video (Appendix 5) Procedure: Initially, the aforementioned materials were given to the participants. Secondly, in order to check for errors in our experiment, a pilot study was conducted to ensure validity in the experiment. After the pilot study, a classroom and canteen was procured for the experiment. A mixed-gender opportunity sample of nine individuals –ranging from 18 to 25 –was obtained and directed into the classroom. During this experiment, the participants were first given an informed consent form (Appendix 1), after signing and agreeing to the form, they were shown the standardised instructions (Appendix 2). After the standardised instructions, the participants were given a piece of paper –with â€Å"experiment 1† written on one side, and â€Å"experiment 2† written on the other side, -they were also given pens to document their answers. Firstly, the participants were then shown Word List 1 (Appendix 3), secondly, they were given one minute to study the words, then they were shown a four minute Comical Video (Appendix 6), and then they were given approximately one minute to write down the words they could recall. In the next stage of our experiment, the same participants were asked to flip their paper over, then they were given exactly one minute to study Word list 2 (Appendix 4), the participants they were asked to walk around the Vernon Building (located in the University of Central Lancashire’s campus) to a canteen. When the participants arrived at the canteen, they were promptly seated and given one minute to recall and write down the words they could recall in one minute. Results: The result of this experiment were harmonious to that of Godden and Baddeley’s in 1975. 66.67% of the participants recalled more words when their retrieval location was the same as the learning environment, while 11.11% percent of participants recalled more information when the recollection environment was not the same as the learning environment. Furthermore, 33.33% of the population recalled the same amount of words irrespective of the retrieval environment. These results were in accordance with the hypothesis and Godden and Baddeley’s research in 1975. The mean of the results was greatly corrupted by outliers with the sample’s results, in order to rectify this, the median was enlisted to portray a balanced assessment of the results. The median of recollection when the learning and recollection environments were the same is 9 words with a range of 6. When the learning and recollection were different, the median of the recollection data was 4, with a range of 9. Overall, it was quite evident that recollection in the same environment where information is learned yields better results. The results support context-dependency memory effect. Discussion: The result of this experiment were harmonies with Godden and Baddeley’s research, this fortified the immense reliability of their research, and proved that it could be replicated by others. The results of the experiment magnified the context-dependency memory effect, and supported the hypothesis: â€Å"Memory recollection in the same environment in which information was learned will yield higher recollections among participants.† A laboratory method was ideal for this experiment because it allowed for control over numerous variables, and, it permitted and enabled ease when measuring the dependent variable. Utilising a repeated measures design removed differences that individuals could possibly possess that would rob this experiment of credibility. It could also be argued that ‘the fatigue effect’ –which states that â€Å"work †¦[has] a general effect of running down the bodies limited energy supply† –adversely affected the participants recollection after walking around the Vernon Building (Hockey, 2013). Perhaps this is why only one out of the nine participants recalled more on the second experiment. The small sample size on nine indicates that this experiment is not generalizable to bigger populations. Albeit the sample had a plethora of nationalities and ages, this suggests that no definite proclamations can be made about nationality or age. Furthermore, a confounding variable could be the sound/noise of police cars driving past the laboratory environment, or, the limited linguistic ability of some participants. Any further research/study into this topic could be ameliorated by enlisting a grander sample size, or, using both locations as learning and retrieval environments; this provide a deeper insight into context-dependency memory effect. A longer list of words could also be employed to test retention in LTM. References: Cardwell, M., Clark, L. and Meldrum, C. (2008)Psychology AS For AQA A. 3rd edn. London: Harper Collins Publishers. Godden, D. R., Baddeley, A. D. (1975). Context-dependent memory in two natural environments: On land and underwater.British Journal of Psychology, 66(3), 325–331. Hockey, R. (2013) The Psychology of Fatigue: Work, Effort and Control. 1st edn. United Kingdom: Cambridge University Press. Jansen, I. (2015). Charlie Chaplin The Lions Cage. [online] YouTube. Available at: https://www.youtube.com/watch?v=O2dmV2-zxNg [Accessed 10 Mar. 2015]. Merriam-webster, (2015). Definition of Long-term Memory. [online] Merriam-webster.com. Available at: http://www.merriam-webster.com/medical/long-term memory [Accessed 6 Mar. 2015]. Appendices Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Comical Video provided and republished by Jansen (2015). Appendix 6

Message Boards and Their Abuse: Trolls :: essays research papers fc

Message Boards and their Abuse: Trolls Nowadays, anybody with and internet connection can go online and chat with a variety of peers. One of the most common places to chat is bulletin pages known as message boards. Messages written on these boards stay on the boards for everyone to view. Overtime, as people on the boards get to know each other, message boards usually end up being a part of a community.   Ã‚  Ã‚  Ã‚  Ã‚  Yet, with all the activity and chatter a message board supplies, there are nuisances as well. Adolescents who go on the computer usually want to start trouble or irritate others. These people are called trolls. Trolls are a very troublesome problem in the message board community. Trolls usually post beliefs that are not well respected within the message board community. Take a sports message board for example. A troll on a sports message board would usually say that the team that specific board supports â€Å"sucks† and the troll would go on to brag how his or her team is superior. Trolls usually do this on consistent bases to annoy the other members on the board.   Ã‚  Ã‚  Ã‚  Ã‚  Trolls also can abuse a message board by spamming or flooding the board. Some message boards have website problems where one can click the submit button a thousand times and then his or her message would be posted the amount of times the spammer clicked â€Å"submit.† Trolls can also find ways to exploit message boards into using censored words. If a message board censors out bad language, one can put message board code like [i][/i] between the censored word and it will bypass the censor system. Smart trolls can also program scripts to post a specific message during a specific time frame (every 30 seconds, for example). Egotistical trolls usually try to imitate other members on the board by making screen names that look similar to the members being impersonated. This can be done by such methods as putting an underscore before after the person’s name or exchanging syllables with letters ( for example, exchange the letter L with the number 1). When imp ersonating, a troll will usually try to act like the normal person at first to fool the community and then try to wreck that person’s image by posting obscene remarks. Trolls are just trying to cause trouble on the message boards.   Ã‚  Ã‚  Ã‚  Ã‚  Trolls are the main cause of message board abuse. They do not try to work with the community, but rather try to destroy it.

The Long Telegrams Impact on the Truman Doctrine

pThe long Telegram and It’s impact on the Truman Doctrine George Kennan’s long telegram had many impacts on the American foreign policy. Its influence can be seen directly through the Truman Doctrine in 1947. The Long Telegram influenced Truman’s doctrine of containment, and it opened the eyes of many Washington officials as to how dangerous the Soviets and more specifically communism was. George Kennan’s Long Telegram was a reply as to why the Soviets weren’t supporting the World Bank and the International Money Fund.At the time, the  American view of the  Soviet was friendly, yet cautious because the  Soviets had been  allied with the US in  WWII. The long telegram, which wasreleased to the public in 1947, basically created the foundation on which the Cold War stood from the US’ point of view. By claiming that the Soviets were completely against capitalism, would side with Marxists, and separated from reality, Kennan set up a stan dard system of beliefs  that the US would follow throughout the Cold War, and even gave ideas as to how to combat the Soviets if need be.The Long Telegram gave the US clear reason to consider war with Russia inevitable. It fostered further fear in America of the Soviets by talking  about how  Russia couldn’t be trusted and great lengths should be taken to ensure the absence of Soviets and their influence  in America. The Truman Doctrine was a contribution made to foreign policy by Harry Truman in 1947, after the Long Telegram had come into being. Truman declared, kind of like Wilson’s Moral Diplomacy, that it was the US’ duty to spread democracy and battle communism.Truman asked Congress to send aid to Greece and Turkey. After being ravaged by Germany in WWII,  Greece had been about to lose aid from Great Britain; Turkey had also depended greatly on the help of the US and Britain. The US would  have been  in danger of losing power over the Soviets and in Europe and Asia had Russia gained the two countries. This proves that what George Kennan wrote helped Truman realize that he needed to help other nations and create the foreign policy.Kennans telegram greatly impacted many other aspects of the Truman doctrine, for example the truman Doctrine all but promised that the United States would resist any Soviet expansion. This refects Kennan’s advise that the United States must carefully choose its points of resistance. Kennan's notion of containment which was expressed in the Long Telegram was also illustrartes in the Truman Doctrine. George Kennans writings inspired America and thanks to the Long Telegram and the Truman Doctrine, America opened their eyes and did what was necessary to not allow themselves to be over ruled by the soviets.

The First Shopping Mall in America

The First Shopping Mall in America Malls are collections of independent retail stores and services conceived, constructed and maintained by a management firm. Occupants can include restaurants, banks, theaters, professional offices and even service stations. The Southdale Center in Edina, Minnesota became the first enclosed mall to open in 1956 and several more innovations have come about since to make shopping easier and more efficient for both store owners and customers.   The First Department Stores   Bloomingdales was founded in 1872 by two brothers named Lyman and Joseph Bloomingdale. The store rode the popularity of the hoop skirt to great success and practically invented the department store concept at the beginning of the 20th century. John Wanamaker follwed soon after with the  opening of The Grand Depot, a six-story round department store in Philadelphia in 1877. While Wanamaker modestly declined taking credit for inventing the department store, his store was definitely cutting edge. His innovations included the first white sale, modern price tags and the first in-store restaurant. He pioneered the use of money-back guarantees and newspaper ads to advertise his retail goods.   But before Bloomingdales and The Grand Depot, Mormon leader Brigham Young founded Zions Cooperative Mercantile Institution  in Salt Lake City in 1868. Familiarly known as  ZMCI, some historians credit Youngs shop with being the first department store,  though most give the credit to John Wanamaker. ZCMI sold clothing, dry goods, drugs, groceries, produce, shoes, trunks, sewing machines, wagons and machinery sold and organized in all types of â€Å"departments.† Mail Order Catalogs Arrive Aaron Montgomery Ward sent out the first mail order catalog in 1872 for his Montgomery Ward business. Ward first worked for the department store Marshall Field as both a store clerk and a traveling salesman. As a traveling salesman, he  realized that his rural customers would be better served by mail order, which turned out to be a revolutionary idea. He started Montgomery Ward with only $2,400 in capital.  The first catalog was a single sheet of paper with a price list that advertised  the merchandise for sale along with ordering instructions. From this humble beginning, it grew and became more heavily illustrated and chock full of goods, earning the nickname dream book. Montgomery Ward  was a mail-order-only business until 1926 when the first retail store opened in Plymouth, Indiana. The First Shopping Carts Sylvan Goldman invented the first shopping cart in 1936. He owned a chain of  Oklahoma City grocery stores called Standard/Piggly-Wiggly. He created his first cart by adding two wire baskets and wheels to a folding chair. Together with his mechanic Fred Young, Goldman later designed a dedicated shopping cart in 1947 and formed the Folding Carrier Company to manufacture them. Orla Watson  of Kansas City, Missouri is credited with inventing the telescoping shopping cart in 1946. Using hinged baskets, each shopping cart was fitted into the shopping cart ahead of it for compact storage. These telescoping shopping carts were first used at Floyd Days Super Market in 1947. Silicon Valley inventor George Cokely, who also invented  the Pet Rock, came up with a modern solution to one of the supermarket industrys oldest problems: stolen shopping carts. Its called Stop Z-Cart. The wheel of the shopping cart holds the device which contains a chip and some electronics. When a cart is rolled a certain distance away from the store, the store knows about it. The First Cash Registers James Ritty invented the incorruptible cashier in 1884 after receiving a patent in 1883. It was  the first working, mechanical cash register.  His invention came with that familiar ringing  sound referred to in advertising as the bell heard round the world.† The cash register was initially sold by the National Manufacturing Company. After reading a description of it, John H. Patterson immediately decided to buy both the company and the patent. He renamed the company the National Cash Register Company in 1884. Patterson improved the register by adding a paper roll to record sales transactions. Charles F. Kettering later designed a cash register with an electric motor in 1906 while he was working at the National Cash Register Company.   Shopping Goes High Tech A Philadelphia pharmacist named Asa Candler invented the coupon in 1895. Candler bought  Coca-Cola  from original inventor Dr. John Pemberton, an Atlanta pharmacist. Candler placed coupons in newspapers for free Cokes from any fountain to help promote the new soft drink. Several years later, the patent for the  bar code  Ã¢â‚¬â€œ U.S. Patent #2,612,994 – was issued to inventors Joseph Woodland and Bernard Silver on October 7, 1952.   All this would be for naught, whoever, if people couldnt get inside to shop. So credit goes to Horton Automatics co-founders Dee Horton and Lew Hewitt for inventing the automatic sliding door in 1954. The company developed and sold the door in America in 1960. These automatic doors used mat actuators. AS Horton Automatics explains on its website: The idea came to Lew Hewitt and Dee Horton to build an automatic sliding door back in the mid-1950s when they saw that existing swing doors had difficulty operating  in Corpus Christis winds. So the two men went to work inventing an automatic sliding door that would circumvent the problem of high winds and their damaging effect.  Horton Automatics Inc. was formed in 1960, placing the first commercial automatic sliding door on the market and literally establishing a brand new industry.   Their first automatic sliding door in operation was a unit donated to the City of Corpus Christi for its Shoreline Drive utilities department. The first one sold was installed at the old Driscoll Hotel for its Torch Restaurant. All this would set the stage for megamalls. Giant megamalls werent developed until the 1980s when the West Edmonton Mall opened in Alberta, Canada with more than 800 stores. It was open to the public  in 1981  and featured a hotel, amusement park, miniature golf course, a church, a water park for sunbathing and surfing, a zoo and a 438-foot lake.

Melancholy in Twelfth Night Essays

Melancholy in Twelfth Night Essays Melancholy in Twelfth Night Essay Melancholy in Twelfth Night Essay Essay Topic: Cymbeline Symposium By Plato Twelfth Night Twelfth Night is the merriest of Shakespeare’s romantic comedies, it is also the saddest. The Christian associations of the title suggests the carpe diem theme which runs through the play. Epiphany, according to Christian mythology, is the time when the shepherds recognized the birth of Christ. The feast of epiphany is the last festival of the Christmas season, after which death takes over. This cycle of life is an extension of the ancient pagan fertility rituals. The mood is similar in Keats’s ‘To Autumn’, Hedge-crickets sing; and now with a treble soft The red-breast whistles from a garden-croft; And gathering swallows twitter in the skies. Only, Keats finds reassurance in the fact that swallows will return, but Shakespeare is concerned with the cessation of life which looms over the whole play. Here the recognition is of the transience of life, unlike in Cymbeline where the rediscovery of Perdita symbolises the rediscovery of one’s soul. Significantly, Twelfth Night is the last of the romantic comedies. After this Shakespeare moves on to the tragedies and the problem plays – this is the last play where joy is not alloyed with problems of evil and anti-life. Everything that is subject to time is valueless, this was the medieval conception. Thus during the middle ages all human activity was directed towards God. Man was given little importance. Then with Renaissance came yet undiscovered knowledge. The new astronomical discoveries allowed man to explore the universe independent of the scriptures. With this was born man’s pride in being man in the mortal universe. And thus man became conscious of the beauty and transience of life. This removed the concept of life everlasting from the framework of eternity. This introduced the prominence of mortality. The dance of death was now more feared than ever. New questions about human existence took form. Comedy seeks to find answers, a meaning of life; yet Shakespeare presents a frail shadowy background to his actions. One of the main governing thoughts in Twelfth Night is the fragility of life. This is the play of youth, almost all the characters are young, and this generates the sadness. Shakespeare asks all to enjoy fleeting life, make the most of the twelve days, scorning the Malvolios. A pattern emerges from all this lot which gives life some meaning. Twelfth Night, despite all its laughter, seems to play upon the keys of loss, affliction and deep bewilderment, which sounds through the gentle beauty of the romance convention and the festive humour. The bonded family words – father, brother, sister – signifies absence, loss of security and a longing. It is this sense of irreparable loss, and the mild apprehension that all this might prove to be a dream provides the poignant dream-like feeling which pervades the play. The loss is internal as well as external. The recognition of one’s self is a dominant theme, and almost all characters are haunted by this and hunt for their selves as well as their lost loves. Orsino’s languorously insatiable desire for love and ‘food of love’ in the first scene presents a parodic statement of the omnipresent sense of want. The hunting pun serves to express the search which is already begun. Nevertheless, Orsino’s words set the mood of the play, which, even through all the ‘caterwauling’ of the kitchen group, never fades. Orsino says That strain again, it had a dying fall: O, it came oer my ear like the sweet sound That breathes upon a bank of violets, Stealing and giving odour Orsino’s appetite is soon satiated. The music loses its appeal and his love for love becomes evident. Even the hunting image takes on contemporary significance – Diana becomes the naked truth which makes Acteon wild. This is a parody of Petrarchan conceits and it is fittingly given to Orsino, who, like all in Illyria, is in a state of illusion. According to Plato’s Symposium love is a hole, an absence longing to be filled. So Twelfth Night is a play of pining: Orsino for Olivia, Olivia for Viola, Viola for Orsino, and comically Sir Andrew and Malvolio for Olivia. This emphasis on pining invokes the classical myth of Narcissus and Echo, and makes a narcissistic triad of self enclosed loneliness. Each of them playing simultaneously Narcissus and Echo with respect to others. They seek their own reflections in the other’s face and own echo in the other’s voice. But more melancholy than this ‘love-sorrow’ is the separation of loved ones by real or apparent death. This again can be traced to the sense of romantic lack as embodied in this state of primary loss. Nearly all characters bear traces of such loss – from the father-brother loss which provides similar traumatic experiences for Viola and Olivia, down to the farcical yet nostalgic exclamation of Sir Andrew: ‘I was adored once, too. ’ While Viola’s sorrow is genuine, Olivia’s vow to keep her face veiled for seven years seems more like a ploy to ward off Orsino’s unwanted advances. Otherwise her whole behaviour is comically excessive in place of being melancholy. Seven years in black violates the Elizabethan mourning etiquette which prescribed a period of one year for a brother. Olivia closely parallels Orsino – both in her reclusiveness more alleged than borne out – and as a willing victim of introspective melancholia. Olivia’s unnamed brother fades from the surface of the play. But his spirit continues to haunt. For no sooner has the theme of brother loss been sounded in the minor key than it recurs in the major. The ‘eye-offending brine’ of tears gives way to the sea. Olivia’s brother fades into Viola’s. In a drama greatly concerned with wholeness of identity, the twinned heroines are each presented as halves of a pairing, cloven away from the male counterpart with whom she started life. In Jungian terms, when Viola assumes the male disguise, it is as if she recapitulates in her own person the lost other, dressing exactly like Sebastian, and as if Olivia also locates her own in Viola. Herein lies the fact that both of them are in an illusory world, it is only the presence of Sebastian which allows a happy resolution, otherwise the imminent result was definitely tragic. There might be an autobiographical element in this brother-sister separation theme. Shakespeare himself was the father of boy-girl twins of whom the boy died before the composition of this play. The twins were eleven and half years old when death separated them. Shakespeare must have felt at heart the wistful sadness in the eyes of Judith the surviving child, which he endowed to viola. Twelfth Night contains a calm, loving elegy, and a myth of rebirth. It feigns that Hamnet, the boy twin, is not dead, but lingers in the unknown, washed up on the shores of Illyria, the land of illusion and lyricism. Prove true, imagination, O prove true This is not only Viola’s, but also Shakespeare’s heartfelt cry. Thus Viola’s sadness resounds with a new meaning. Her exclamation at her entry is, And what should I do in Illyria? My brother he is in Elysium. Her brother comes back to her, but Hamnet does not. Unlike Sebastian, Viola controls herself and centres her thoughts on immediate problems. Her wit allows her to obtain a shelter in an alien and unfriendly world. But her wit also has a touch of the autumnal – in keeping with the autumnal note of the play. And even in her sorrow she can sympathise with others. She understands Olivia’s plots instantly in place of scorn, shows tender understanding, she says, Alas, our frailty is the cause, not we, For such as we are made of, such we be. Her identification with Olivia is appropriate in more ways than one – not only both of them are lovesick, but also they long for a brother figure. But Viola’s pathos is more touching. She has to bear messages to her rival from the man she loves. This she does without a murmur and with all sincerity. Her praise of Orsino comes straight from her heart. She is pained to the extreme, and almost reveals herself when Orsino calls women less faithful and lacking in depth of emotion. She tells the Duke: My father had a daughter lov’d a man, As it might be perhaps, were I a woman, I should your lordship. Thus secretly professing her love. But her suppressed agony is felt when she tells Orsino the supposed ending of her non-existent sister’s love whose history was, she tells Orsino, A blank, my lord: she never told her love For she never expects to have Orsino and she dares not aspire to the impossible. As when her brother’s name is mentioned she fears to hope for the best. Shakespeare saves the play from ending in total disaster by bringing in Sebastian and thus allowing Viola to have a happy end, in an union with Orsino. In the first scene orsino begins with an imagery of flowers. And the scene ends with flowers: Away before me to sweet beds of flowers! Love-thoughts lie rich when canopied with bowers. The image of flowers comes again and again throughout the play. Flowers symbolise transience – momentary beauty, something that does not last. So Feste tells Olivia: As there is no true cuckold but calamity, so beauty’s a flower. Reminding her that times are never always bad, thus to keep on mourning for something that is past is to waste precious time and no one has world enough and time. Orsino talks about woman’s beauty, asking Cesario to fall in love with some woman younger than he, For women are as roses, whose fair flower Being once displayd, doth fall that very hour. Viola has to agree. She admits that death comes when one has just reached perfection. Speaking not only for women but for all mankind. The flower imagery stresses the carpe-diem theme of the play – cease the day before it ends. This theme is also propagated through the music of the play. In Twelfth Night music plays a vital role, establishing the tone of the play. Through music the emotive basis of human existence is emphasised, which is to be felt rather than perceived cerebrally. There is rare music in Viola. She does not sing, but her words carry poetic inspiration. She echoes Shakespeare’s sonnets when she tells Olivia: Lady, you are the cruellst she alive If you will lead these graces to the grave And leave the world no copy. Like the early marriage sonnets the theme here is of beauty perpetuated through marriage. But the character who is full of music and is truly melancholy, though not in his attitude or expression, is Feste. Feste is the first true fool of Shakespeares plays. One of the functions of the clown is to sing. He sings to Toby and Andrew: What is love? Tis not hereafter, Present mirth hath present laughter: Whats to come is still unsure. In delay there lies no plenty, Then come kiss me sweet and twenty: Youth’s a stuff will not endure. The fragility of youth and shadow of death – this is in line with the play’s theme and mood and also Feste’s character. His other song, which he sings to please Orsino, is equally sad, Come away, come away death, And in sad cypress let me be laid. Fie away, fie away breath, I am slain by a fair cruel maid. This song continues to reveal Feste’s own bleak future. He is outside the action, an objective onlooker. There is no involvement. He is poor, has no security. He begs to acquire money. For a man of his intellectual capacities this must be disgusting. He has no past, no future and no considerable present. He is a relic of the past, from Olivia’s father’s time. He is constantly threatened with discharge which is as bad as hanging for him. But he lets summer bear it out. Only his song betray his state. Thus in his songs the thought of hereafter is subordinated. In the final scene everyone leaves except Feste, who stays to give the audience a song. A song in which he is transformed from the character to the actor. His final song marks the ending of the play, the ending of the twelfth night. Death’s reign starts from the next day. Feste’s song is nostalgic, he recalls when folly was not as unacceptable or threatening. He also gives a cynical view of marriage as an unwanted responsibility. This casts an oblique perspective on the centrality of marriage in the play as a symbol of concord and resolution. A great while ago the world begun, With hey, ho, the wind and the rain, But thats all one, our play is done, And well strive to please you everyday. That’s all one’ signifies from one perspective that since nothing is really important enough to worry about, pleasure and folly are the only activities worth undertaking. From another, similar, perspective the phrase can be read as hopeless, despairing resignation, pleasure and folly are doomed attempts to escape from an intolerable consciousness of futility . In ‘our play is done’, it is more about the innocent activities than about the play itself. It is a nostalgic recognition of the post innocence state. Feste’s song probably takes place on a dark, empty, silent stage, encapsulating Feste’s loneliness. His life is really as empty. He is as much an outcast as Malvolio, only he is not embittered. He is the artist. Isolated, presenting life, but not belonging to it. His song is a very cynical comment on human existence. To Feste the world does seem like a tale Told by an idiot, full of sound and fury, Signifying nothing. The song is a reminder of the theme of the play – youth and its subjection to time. The question which arises is whether this kind of existence is worth the strife. With this question the curtain descends on Shakespeare’s romantic world. The final song, which brings together all the melancholy passages in the play, leaves a yearning in the reader’s mind. A tinge of sadness which fills the heart and leaves a deep impression, is given to the whole play. This song marks a turning point in the world of Shakespearean drama. The playful attitude is done, now it is time for serious businesses of life, which involves the greatest of calamities. Perhaps at the moment Shakespeare himself identified with Feste. He who even with his immeasurable height of mind had to be the public’s jester and servant. Perhaps for an idle moment he wondered, if all this is worth the complications or not.

Definition and Discussion of Middle English

Definition and Discussion of Middle English Middle English was the language spoken in England from about 1100 to 1500. Five major  dialects of Middle English have been identified (Northern, East Midlands, West Midlands, Southern, and Kentish), but the research of Angus McIntosh and others... supports the claim that this period of the language was rich in dialect diversity (Barbara A. Fennell, A History of English: A Sociolinguistic Approach, 2001). Major literary works written in Middle English include Havelok the Dane,  Sir Gawain and the Green Knight,  Piers Plowman, and  Geoffrey  Chaucers Canterbury Tales. The form of Middle English thats most familiar to modern readers is the London dialect, which was the dialect of Chaucer and the basis of what would eventually become standard English. Examples and Observations Chaucers Canterbury TalesWhan that Aprill, with his shoures sooteThe droghte of March hath perced to the rooteAnd bathed every veyne in swich licour,Of which vertu engendred is the flour...[When the sweet showers of April have piercedThe drought of March, and pierced it to the rootAnd every vein is bathed in that moistureWhose quickening force will engender the flower...](Geoffrey Chaucer, General Prologue to The Canterbury Tales, late 14th century. Translation by David Wright. Oxford University Press, 2008)Many Middle EnglishesMiddle English varied enormously over time and by region; Angus McIntosh notes that there are over a thousand dialectically differentiated varieties of Middle English. Indeed,  some scholars go so far as to say that Middle English is not... a language at all but rather something of a scholarly fiction, an amalgam of forms and sounds, writers and manuscripts, famous works and little-known ephemera. This is a little extreme, but certainly prior to the later fo urteenth century Middle English was primarily a spoken rather than a written language, and did not have official administrative functions in either a secular or religious context. This has resulted in a critical tendency to place English at the bottom of the linguistic hierarchy of medieval England, with Latin and French as the dominant languages of discourse, instead of seeing the symbiotic relationship between English, French, and Latin...By the fifteenth century Middle English was extensively used in the written documentation of business, civic government, Parliament, and the royal household.(Rachel E. Moss,  Fatherhood and Its Representations in Middle English Texts. D.S. Brewer, 2013) The Vocabulary of Middle English- In 1066, William the Conqueror led the Norman invasion of England, marking the beginning of the  Middle English  period. This invasion brought a  major influence  to English from Latin and French. As is often the case with invasions, the conquerors dominated the major political and economic life in England. While this invasion had some influence on English grammar, the most powerful impact was on vocabulary.(Evelyn Rothstein and Andrew S. Rothstein,  English Grammar Instruction That Works!  Corwin, 2009)- The core vocabulary of [Middle] English comprised the monosyllabic words for basic concepts,  bodily functions, and body parts inherited from Old English and shared with the other Germanic languages. These words include: God,  man, tin, iron, life, death, limb, nose, ear, foot, mother, father, brother, earth, sea, horse, cow, lamb.Words from French are often polysyllabic terms for the  institutions of the Conquest (church, administ ration, law), for things imported with the Conquest (castles, courts, prisons), and terms of high culture and social status (cuisine, fashion, literature, art, decoration).(Seth Lerer,  Inventing English: A Portable History of the Language. Columbia University Press, 2007) French Influence on Middle English- From 1150 to 1500 the language is known as Middle English. During this period the inflections, which had begun to break down during the end of the Old English period, become greatly reduced...By making English the language mainly of uneducated people, the Norman Conquest [in 1066] made it easier for grammatical changes to go forward unchecked.French influence is much more direct and observable upon the vocabulary. Where two languages exist side by side for a long time and the relations between the people speaking them are as intimate as they were in England, a considerable transference of words from one language to the other is inevitable...When we study the French words appearing in English before 1250, roughly 900 in number, we find that many of them were such as the lower classes would become familiar with through contact with a French-speaking nobility: (baron, noble, dame, servant, messenger, feast, minstrel, juggler, largess)... In the period after 1250,... the upper classes carried over into English an astonishing number of common French words. In changing from French to English, they transferred much of their governmental and administrative vocabulary, their ecclesiastical, legal, and military terms, their familiar words of fashion, food, and social life, the vocabulary of art, learning, and medicine.(A. C. Baugh and T. Cable, A History of the English Language. Prentice-Hall, 1978)- French continued to occupy a prestigious place in English society, especially the Central French dialect spoken in Paris. This prompted an increase in the numbers of French words borrowed, especially those relating to French society and culture. As a  consequence, English words concerned with scholarship, fashion, the arts, and foodsuch as college, robe, verse, beefare often drawn from French (even if their ultimate origins lie in Latin). The higher status of French in this [late Middle English] period continues to influence the associat ions of pairs of synonyms in Modern English, such as begin-commence, look-regard, stench-odour. In each of these pairs, the French borrowing is of a higher register than the word inherited from Old English.(Simon Horobin,  How English Became English. Oxford University Press, 2016) A Fuzzy Boundary[T]he transition from Middle to early modern English is above all the period of the elaboration of the English language. Between the late 14th and 16th centuries, the English language began increasingly to take on more functions. These changes in function had, it is argued here, a major effect on the form of English: so major, indeed, that the old distinction between Middle and modern retains considerable validity, although the boundary between these two linguistic epochs was obviously a fuzzy one.(Jeremy J. Smith, From Middle to Early Modern English. The Oxford History of English, ed. by Lynda Mugglestone. Oxford University Press, 2006)Chaucer on Changes in the Forme of SpeecheYe knowe ek that in forme of speeche is chaungeWithinne a thousand yeer, and wordes thoThat hadden pris, now wonder nyce and straungeUs thinketh hem, and yet thei spake hem so,And spedde as wel in love as men now do;Ek for to wynnen love in sondry ages,In sondry londes, sondry ben usages.[You k now also that in (the) form of speech (there) is changeWithin a thousand years, and words thenThat had value, now wonderfully curious and strange(To) us they seem, and yet they spoke them so,And succeeded as well in love as men now do;Also to win love in sundry ages,In sundry lands, (there) are many usages.](Geoffrey Chaucer, Troilus and Criseyde, late 14th century. Translation by Roger Lass in Phonology and Morphology. A History of the English Language, edited by Richard M. Hogg and David Denison. Cambridge University Press, 2008)

Contemporary Issues in World Politics Essay Example | Topics and Well Written Essays - 1750 words

Contemporary Issues in World Politics - Essay Example New theories have indicated that the mutual dependence between national-states and transnational political actors has expanded. From a traditional grouping, non-state actors can be classified into two groups; International non-governmental organizations (NGOs) and Intergovernmental Organizations (IGOs). IGOs consist of non-state actors established by the nation-states. The IGOs can be classified according to their roles; for example, economic, political, and environmental IGOs. NGOs can be established by a group of persons, and not the nation-states. NGOs play a vital role in nation-state and world politics through determination of policies. This assignment will critically analyze the view that non-state actors have become irrelevant to world politics. More specifically, it will cover the influential role of IGOs and NGOs in world politics. Critically analyze the proposition that non-state actors are irrelevant to world politics. Non-state actors play a significant role in foreign po licy formation of nation-states and influence their foreign policy behavior significantly. They gather in domestic and international settings and mobilize 2global and national public opinion. These non-state actors work in different states; therefore, the non-state actors can exploit nation-states against each other. Through the hiring of political leaders and bureaucrats, non-state actors use individual connections of their employees. This implies that they have a significant influence to politics in the world. It has become evident that the nation-states cannot do without the non-state actors in dealing with issues relating to climate change, food shortage, overpopulation, and poverty among other problems. These problems emanate from bureaucracy and domestic politics. Since IGOs are instruments of the states, they influence national-states in making political and bureaucratic policies, which help in solving the problems of the nation-states (Brown 1995, p. 57). Hence, they become an integral part of world politics. There exists a strong connection between the role of non-state actors and the distribution of power. Without proper exercise of power nation-states would become unruly; power is the principal variable that explains behavior of states (Bennet 1994, p. 43). Most international actors act with a self interest of what they will gain. However, the non-state actors play a significant role in observing the behavior changes of nation-states. The non-state actors ensure there is a total behavior change in the nation-states faced with power dilemmas. This means that; the non-state actors concentrate on a long term solution rather than concentrating on a short term solution in dealing with issues of powers dilemma in nation-states (Donelly 1994, p. 66). As a result, non-state actors play considerably significant role in world politics. Donelly (1994, p. 79)3 concludes that political scientists and neo-realists appreciate the role of non-state actors in politi cs of the world. The non-state actors’ role is significant in the international politics and has expanded internationally with the increasing level of nation-state interdependence. Increasing transactions and common concerns on global problems require collaboration between the nation-states and the transnational organizations. In most of the problems brought by political indifferences

Platonic and Knowledge-Definition Claims Essay Example | Topics and Well Written Essays - 1250 words

Platonic and Knowledge-Definition Claims - Essay Example I do not agree with the knowledge-definition claim because I think it is possible to recognize a concept (like a book) and have no clue about the elements of a Socratic definition of that concept. I am very comfortable with the Platonic claim because it relies upon observation and classification. It defines a concept in terms of its characteristics, and eliminates those things which do not exhibit the same elements. In my example of the table, it is very easy to observe the primary elements of tables. A table will have a flat surface upon which something can be placed. It will have some sort of a support structure, whether legs or a post, which elevates the flat surface. It is therefore easy to apply the Platonic claim in seeking to define a table; if an object has a flat surface and a support system, it is a table. Armed with the knowledge of these intrinsic features, even though there are only two in my simplified example, I can confidently identify tables and distinguish them from non-tables. If an object, say a broom, is presented to me, I can immediately define it in terms of its "table-ness" by looking to the object's characteristics and applying the Platonic claim. A broom does not have a flat surface supported by a stable structure. It may have a flat surface, e.g., the sides of the bristles or the top of the platform that holds the bristles. It certainly has a structure; the handle and bristle binding. But it is not a table because there is not a flat surface where something can be placed while being supported by the structure. Articulated in Platonic terms, there is the concept of a table (T) that has two features; a flat surface able to accommodate the placement of other things (F1) and a support structure that elevates the surface to a useful height (F2). Therefore, T=F1+F2. For any object under analysis, that particular object cannot be a T if it lacks F1 and F2. T may have diversity within its features, like a surface that is round or rectangular, as long as the primary element of F1 is met. T can have different examples of a support structure, like three or more legs, a central post with feet, etc., as long as the essential characteristics of F2 are met. The object may even have other features, like drawers or decorative elements, which fall outside of the primary definition given here; but as long as the elements of an object exhibit both F1 and F2, it is a table. The broom, lacking these features is then readily identified as something other than a table. I do not agree with the knowledge-definition claim. This claim asserts that if a person knows what a thing is, they know a Socratic definition of that thing. While I understand the method, and believe that it might have useful applicability in limited scenarios, I think it is possible to recognize an object without knowing what that object truly is. To illustrate the distinction I am making, I will use another simple object; a book. It is certainly possible to recognize a book without understanding what it is. An individual may know that an object with a cover and pages of text is a book. They do not even have to be literate to recognize the object as a book, as they

Corporate governance Essay Example | Topics and Well Written Essays - 2750 words - 1

Corporate governance - Essay Example A staff of executives used of the American energy company. This prompted the adoption of the Corporate and Auditing Accountability, Responsibility and Transparency Act (commonly known as the SOX). Essentially, the Act was to mandate reforms that would fight corporate accounting fraud by enhancing corporate responsibility and financial disclosures. Further, for the sake of overseeing auditors, the Public Companies Accounting Oversight Board was also created by the Act. This paper will discuss the Enron case and research academic literature to evaluate the amendments to the code/legislation and determine whether they will resolve the issues of corporate governance as well as assessing the effectiveness of the changes. For the purpose of discussion, an overview of the Enron Scandal and the Sarbanes-Oxley Act will be given, followed by the evaluation of amendments to the code/legislation. The most notable causes of Enron’s downfall were associated with corporate governance, revenue recognition, special purpose entities and mark-to-market accounting. When the sale of natural gas was deregulated via legislation passed by Congress, Enron increased its prices and soon became the North America’s largest seller by 1992, earning $122 million before taxes and interest. However, poor financial reporting and accounting loopholes were used by the chief executive officer and the chief financial officer to conceal billions of dollars that had accrued as debt from projects and deals that had failed. Eventually, this led to the bankruptcy as the company executives continuously misled the audit committee and board of directors on matters concerning high-risk practices of accounting. Further, they also pressured their auditors, Arthur Andersen, to ignore such matters. Enron reported the entire value of all trades it conducted as revenue as opposed to reporting the cost of the products as the cost of goods sold and selling price as revenue (Salter 2008, p. 104). This aggressive

Business Law Questions Essay Example | Topics and Well Written Essays - 2000 words - 1

Business Law Questions - Essay Example This is different from Public companies where the shares are offered on a public stock exchange (Beatty & Samuelson, 2007). Another advantage would be that to form a Private Limited Company the minimum requirement is to have members with an upper limit of 50. In contrast, public Companies require a minimum of seven members with an unlimited upper limit. They are currently three partners and this is enough to form a Private Limited Company. Changing the business to a Private Limited Company enables the business to be able to source for funds from a wider scope than before. They can still obtain funds from family and friends, but now come into consideration from financial institutions. Companies are able to obtain better loans as they tend to have better credit scores when compared with other forms of business like partnerships. This is similar to Public Companies. The main difference is that Public Companies can raise more funds since their books of account are open to the public. Thi s increases the chances of getting debt financing. In forming a company they will enjoy the benefits of having limited liability, Salomon vs. A. Salomon & Co Ltd (1897). A limited company is limited to the extent of the shares held by each individual shareholder. In the case the company winds up, the only claim creditors can have is to the extent of unpaid up share capital. This is because in law, a company is a legal entity in its own right and is separate from the shareholders (Shtein & Lindgren, 1984). This also enables a continued existence even with the incapacitation of a shareholder (Adams, 2008). In the previous partnership, any event leading to the incapacitation of a single shareholder would have led to winding up of the business. In case they would like to expand further, the upper limit of 50 members enables the company to source for more funds by allowing interested members to subscribe.

JAPANESE PUBLIC SCHOOLS Essay Example | Topics and Well Written Essays - 250 words

JAPANESE PUBLIC SCHOOLS - Essay Example Instead, students from America have pressure to attain satisfactory grades despite the period they spend in school being minimal. This is unlike in Japan where students attend school for 240 days per year with the holidays being during the spring season a period that the students work on their homework and projects. This makes the students to be skillful in comparison with those of United States. United States is a multicultural state which makes it hard for schools to be managed. This is unlike in Japan where the culture is uniform making it easy to manage the students and treat the students uniformly. This has an impact on the overall performance of students. School curriculum in Japan is effective with the aim being to pressure students to work hard in school. It has various tests that the student must pass in order to move to the next level. In case, a student fails to pass these exams, there are career oriented schools that are aiming at nurturing the students’ talents. This is unlike in America where those who fail to pass to the next level look for their fate in the society making some of them venture in criminal activities. American curriculum varies depending with the state. This division weakens their curriculum as different states have their methods of teaching. This is unlike in Japan where they use a unified curriculum giving the educational ministry a chance to strengthen the

Goals of Hinduism Essay Example | Topics and Well Written Essays - 1750 words

Goals of Hinduism - Essay Example The Vedic texts of Hinduism, also known as the Vedas, are the oldest scriptures of Hinduism and are essential to the practicing of Hinduism. The Vedic texts make up the four Saá ¹Æ'hitÄ s: the Rigveda contains hymns and songs that are meant to be recited by a designated priest; the Yajurveda has various formulas that are also to be recited by a specific priest; the Samaveda also contains formulas, but instead of being recited, these are to be sung by the designated priest; the fourth and final text is the Atharvaveda, which is a collection of spells, incantations, charms, and hymns. In the songs and hymns, each individual verse is also known as a mantra, which can be recited for certain needs or occasions, much as a prayer would be recited in other religions. These various texts are said to have been passed down from numerous gods and goddesses, as it is believed that humans had no part in their creation. Furthermore, they did not originate as texts, but as words that were heard and then written down. Many practitioners of Hinduism preferred, and still do, to memorize the Vedic texts rather than write them down or keep them as a book because they believe there is an importance of remembering sacred words as opposed to looking them up when they are needed. Since there are no direct origins of the texts, there are many branches of Hinduism that do not trust them, and therefore do not use them in their practices. In orthodox branches of Hinduism, the Vedic texts are regarded as their main spiritual authority. ... Ritual is a very important part of Tantra, and is often seen in the form of yoga, which is a sacred practice in Hinduism. The implementing of ritual in the practices of Hinduism allow practitioners to become closer with their gods and goddesses, bringing them closer through a spiritual exercise. By using the divine power, which is also known as prana, that can be found in the Earth and in the bodies of human beings, Hindus are able to use the energy to achieve certain spiritual or physical goals. During these rituals to access the divine energy, it is common for practitioners to use yoga, as previously mentioned, as well as visualizations of specific deities and mantras. All of these tools are used to help center and focus the attention of the practitioner on the goal that they wish to achieve. The sole purpose of tantric exercises and worship is to help a person attain complete control over themselves, as well as every force of nature, to become one with the divine rulers. Tantric exercises must be taught to followers of Hinduism, and their training usually begins with being taught how to meditate, which is often taught and overseen by a guru. Meditation will teach the practitioners how to control their breathing, their thoughts, and the ability to shut themselves off from their surroundings, allowing them to completely focus. After learning how to meditate, practitioners are taught yoga, which teaches how to exercise will over one’s body. From there, the practitioner is able to implement everything into a tantric worship ritual, bringing forth the energy from the Earth and their own body.

JAPANESE PUBLIC SCHOOLS Essay Example | Topics and Well Written Essays - 250 words

JAPANESE PUBLIC SCHOOLS - Essay Example Instead, students from America have pressure to attain satisfactory grades despite the period they spend in school being minimal. This is unlike in Japan where students attend school for 240 days per year with the holidays being during the spring season a period that the students work on their homework and projects. This makes the students to be skillful in comparison with those of United States. United States is a multicultural state which makes it hard for schools to be managed. This is unlike in Japan where the culture is uniform making it easy to manage the students and treat the students uniformly. This has an impact on the overall performance of students. School curriculum in Japan is effective with the aim being to pressure students to work hard in school. It has various tests that the student must pass in order to move to the next level. In case, a student fails to pass these exams, there are career oriented schools that are aiming at nurturing the students’ talents. This is unlike in America where those who fail to pass to the next level look for their fate in the society making some of them venture in criminal activities. American curriculum varies depending with the state. This division weakens their curriculum as different states have their methods of teaching. This is unlike in Japan where they use a unified curriculum giving the educational ministry a chance to strengthen the

Sociological Contexts Coursework Example | Topics and Well Written Essays - 1250 words

Sociological Contexts - Coursework Example Major corporations such as Revere copper and brass, Conmed, Fleet Bank, Utica National Insurance Group, Special Metals, Part Technology, etc. are the key elements to provide economic diversity in Oneida County. Before 1962, the board of supervisors used to govern the Oneida County. After 1962, Oneida County is governed by 29-seat county legislature and county executive. Industry is the essential part of every developing country to meet the growing needs and widen the development base. It is regarded as an indispensable motor of growth and the economies of modern society. Several domestic and multinational organizationshave been founded in the span of 5-10 years. Tumblr is a social networking website and micro-blogging platform launched to provide blogging platform for local of Ney York State and Oneida County. This platform helps users to post contents and other forms of multimedia files to a short-from blog. After two weeks, the service gained its popularity around the globe. Electric car industry gained its popularity in the early 20th century. It is an automobile which contains electric motors and energy storage battery to create smooth and strong acceleration. Since 2008, the advancement in power management technologies leads to the renaissance of electric vehicle. The charging station is created in Oneida County to charge energy storage device of electric car. Lot18 is one of the successful e-commerce organizations launched in October 2010. The website began with a similar business model to Gilt Groupe. The initial focus of the company was to provide access to less-known wine manufacturers. Eventually, it expanded its business by offering customer-produced wines and well-known brands. This new e-commerce industry has raised more than $30 million. People can order products via online from Oneida County and different parts of New York State. Lot18 has successfully implemented cost leadership strategy

Is Immortality Desirable?

Is Immortality Desirable? Abstract In this paper I discuss whether immortality in the physical form is desirable. In accordance with the deprivation account I seek to defend the commonsense view that death is a bad thing for the individual but will argue that consistency and logic does not require me to believe that an immortal existence is to be desired. I defend Bernard Williams claim that with an immortal life we are doomed to an eternity of never ending repetition, boredom and indifference and that death is a necessary evil if we are to avoid a life devoid of freshness. I will also argue that death and the very limitation that its sets down gives life meaning. In support of Victor Fankl I will defend the claim that it is time pressure that shapes our lives. In developing my argument I will oppose the counter argument that it is death that makes life meaningless not meaningful. Is Immortality desirable? Is it simply a design fault that we age and die? Are we living in a culture of death whereby we die simply because we accept it as an inevitability? â€Å"All men are mortal† said Socrates, however, a lifetime spent on in-depth research has led pioneering scientists to deem aging not as an inevitable consequence of the human condition but as a preventative disease. Perhaps these scientists are far too optimistic in their search for a virtual fountain of youth, or is it simply the case that death – the end of the physical being, is accepted by the mind and embraced through reinforced teachings and observation. Whether you believe that a quest for immortality will or will never be achieved is irrelevant to the question at hand. The focus will be on whether immortality is desirable, assuming something can be desired yet impossible. Clarification of what I mean by immortality is essential; I will focus on what can be described as physical immortality- by this I mean that on e can live for eternity as a human physical being on earth (where everyone is immortal). In my interpretation, I will also assume that there is no get out clause, take for example one is offered an elixir of immortal life, once taken a person cannot change their mind opting for death- immortality is forever. My definition will also incorporate a block on aging; eternity will be lived through a perfectly healthy functioning body. Accidents will be possible but can be fixed with ease. Intentionally, I have painted a picture of immortality which may at first glance seem desirable, as one may be quick to argue that an immortal life where a person is forever aging to the point of an eternity of pain and discomfort and where accidents occurred and could not be fixed is simply not one to be desired. However, throughout this essay I will put forward the argument that those who believe immortality to be desirable have made an irrational choice, it would be a mistake to crave an immortal life and take the elixir of eternal existence. I will approach this issue by initially examining Nagels (1970) question of whether it is a terrible thing to go out of existence, I will agree and defend the deprivation account of the evil and badness of death claiming it is possible to do so while maintaining immor tality would be a bad thing. The idea that boredom will develop if there was no end to human life will be explored, assessing much of the support from Bernard Williams (1973) as well as opposing and tackling one of John Martin Fischers (1994) criticisms of the above view. The second argument that I will present (which overlaps with my first) will be based on the meaning of life, I will argue that death and the very limitations that it sets down gives life meaning and this will be explored by assessing the views of Victor Frankl (1957) as well as counterarguments by Robert Nozicks (1981). Firstly, to determine whether immortality is a good thing, I pose the question of whether death is a bad thing. Death is an ambiguous term so let me be clear of the definition it will take in my essay. I will take death to mean the end of the physical being, the cessation of life. I am aware that defining death in this way is problematic but let us assume for the sake of simplicity that this is correct. My concern at this point is whether death is a bad thing for the person who dies, referring to the state of non existence (at least in the physical form), not the process of dying. For many, a rational response in life is to fear death- after all, it is our most personal and valuable asset, but is it really, as Nagel stated, a terrible thing to go out of existence? There has been extensive philosophical discussion and disagreement regarding this matter, with philosophers such as Bernard Williams (1973), who argue death has its rightful place; a point to which I will later return, and there are those such as Thomas Nagel (1970) who speak of its badness. Lucretius, however, argue that something can only be good or bad for a person if that person exists at the time the event takes place and is experienced, if we take death to mean non-existence where non-existence is nothingness then death cannot be said to be good or bad as only something can be interpreted in this way. I, however, believe that death is bad, agreeing with Nagel in most parts but at the same time believe that immortality, never dying is also bad, this is not a contradiction. I disagree with the Lucretius argument for the very same reason Nagel rejected their reasoning, Nagel presents an example of an individual betrayed unknowingly behind his back, although the person never becomes aware of this, it seems fair to say that the betrayal was a bad thing for the person involved, in this way the Lucretius connection between badness and experience does not hold true (Nagel, 1970:76). It may be the case that something can be intrinsically bad, bad in itself or in its own right, for example, pain is avoided for its own sake. It may also be the case that something can be comparatively bad, bad by virtue of what youre not getting while this other thing is present. I take the latter point to be the case for the badness of death. It seems to me that something can be bad even if you dont exist, e xistence is not a requirement, in fact it is the very fact that you dont exist that makes death bad. The central bad about death, about non existence, is that it deprives you of the goods of life you might otherwise be getting, I couldnt fall in love, enjoy a sunset or master philosophy.From this, it should follow that life is good because if I wasnt dead I wouldnt be deprived; more of a good thing is always better than less of a good thing; therefore more life is better than less life; it should follow therefore that eternal life never dying is exceptionally good. However, the rules of logic and reason do not require somebody who accepts the deprivation account to believe that immortality is to be desired. Looking closely at the deprivation account, what it claims is that death is bad insofar as it deprives us of the good things we could have otherwise experienced, but we shouldnt assume that life is good or always good (maybe Nagel does or often seems to assume this) what if it turned out that what you would have hereafter would be in fact a life full of bad things. It would there fore be a bad thing that you would go through the rest of your life which in this case would be an eternity with negative experiences. I will now go on to explain that it is an inevitability that an eternal life will somewhere down the line cease to be good, transforming into an eternity of badness in which case still in accordance with the deprivation account death will no longer be bad. I agree that at first thought immortality may be tempting the argument that life is too short will no longer exist. Think of all the things you could get done, you could devout years to writing great philosophy, you could take pleasure in countless sunsets and sunrises, you could enjoy things endlessly having more time to see and achieve things that you would have otherwise not had time to. Here is my argument, too much of a good thing can become a bad thing, medicine for example is something which is instrumentally good, however, although it is good in small doses in that it cures a disease for example if I take more than the prescribed amount it becomes harmful to my body. In this same way extending human life by 50 or even a 100 years can be good but what if someone added a thousand, a million, an eternity to your life? Having done and seen everything you could possible have imagined everything will start to feel the same, having experienced love and the sunset millions of times t hey would no longer excite you. Eternity is a very long time, forever goes on forever and boredom will eventually set in leaving you existing as oppose to living. It seems that I am in agreement with Bernard Williams, in his essay â€Å"The Makropulos Case:Reflections on the Tedium of Immortality† (1973) who also argues that an eternal existence would be intolerable, claiming that as human beings it is inevitable that by our very nature we will get bored we would be doomed to never ending repetition and boredom, life would simply be devoid of interest or freshness. He supports his view by discussing a play by Karel Capek which tells of a woman named Elina Makropulos, who at the age of 42 was given an elixir of eternal life by her father. The play is set 300 years on and Elina is now aged 342, Williams states that â€Å"Her unending life has come to a state of boredom, indifference, and coldness. Everything is joyless: â€Å"in the end it is the same,† she says, â€Å"singing and silence.† She refuses to take the elixir again; she dies; and the formula is deliberately destroyed by a young woman among the protest of some older men† (Williams,1973:82). EM has lived her life at the age of 42 for 300 years and it seems that everything that could happen to a woman of 42 has already happened to her. John Martin Fischer in an article titled Why immortality is not so bad criticizes Williams argument; Fischer asserts that if there was a sufficiently diverse package of experiences we would not get bored (Fischer 1994). He acknowledges that there are those pleasures that would be self exhausting, those which we would not want to repeat more than once or a few times as we would inevitably get bored. His examples of these self exhausting pleasures include pleasures that are disappointing which one would not want to repeat for that very reason and those non-disappointing pleasures which you do to fulfil a goal to prove something to yourself, for example, to overcome your phobia of heights you climb Mount Whitney but this is an experience you do not want to repeat. He acknowledges that there are those pleasures that are self exhausting but ther e are many repeatable pleasures that we would never get bored of like listening to beautiful music or seeing great art and we would therefore never fall victim to Williams boredom account. I disagree with Fischer, firstly it seems to me his examples of self exhausting pleasures present a distorted view of what pleasure really is. I agree that disappointing pleasures may appear to be pleasurable before the act but after we experience the disappointment they cease to fall into this category. It appears that these disappointing pleasures are not pleasures at all and should not fall into the category of self exhausting pleasures. It is a similar case for his example of non disappointing self exhausting pleasures like climbing a mountain to overcome a phobia, climbing this mountain is not done for sheer pleasure, we may experience pride and we may experience some pleasure from this pride but the very act is done reluctantly and is not pleasurable within itself. To claim that he partly agrees with Williams that there are those pleasure that are self exhausting is somewhat misleading what he presents in the above case are not pleasures at all. What Williams said, is to think of the most perfect immortality that you can imagine and imagine doing this forever, the above so called pleasures do not fall into this; it seems obvious they would not want to be repeated. Fischer also goes on to explain a second category of pleasures which he called repeatable pleasures which include listening to music and enjoying art, Fischer believed that if these pleasures were appropriately distributed (not too closely to each other ) they could be repeated countless times. I disagree; although in this case they could be classed as pleasure, it seems we would still inevitably get bored maybe not after 100 or even two hundred years but somewhere down the line of a never ending life we would get bored. I can only enjoy a piece of music a limited number of times before it no longer brings me pleasure. However at this point an objection may arise; some may argue that human potential is endless reducing the likelihood of boredom. There are millions of songs to be heard and millions more that will emerge, there is a countless number of things that can be enjoyed that will never run out so you are not doomed to be repeating the same things over and over, and maybe when things start to get tedious new things will be invented to occupy our minds. The response to this is that having heard a thousand, a million, two million, songs they will all eventually take the same shape, nothing new can be invented that would be so drastically different from all previous inventions. Another point to be made is that Elina Makropulos maintains the same character throughout her life changing only to adapt to her surroundings it could therefore be suggested that the boredom she experienced was a result of her unchanging character not the fact that she lived for such a long period of time. Williams addresses this throughout his article, he argues that as human beings we aim to be, and usually succeed, in becoming a certain type of person, we develop a certain set of interests, a certain way of acting and we become settled as that type of person. His thought is that those who can avoid boredom and continue to find things interesting are not sufficiently mature there seems to be something wrong with them as such immortality is not a life for a hu man being (Williams 1973) . Let us now introduce a way boredom can be avoided in accordance with his argument, a possibility Williams considers is rejuvenation; by this he means you remain a human being in that you maintain the same body but every so often you are rejuvenated, a certain part of your history disappears and is replaced by a new start. Although this seems to deal with the boredom issue Williams does questions whether this is in fact you? Every time I am rejuvenated I have no recollection of my prior self and build a whole new character based on different memories and experiences. It seems wrong to say that I am the same person after being rejuvenated for the hundredth time as I was prior to my first rejuvenation (Williams,1973:92). Even if we are persuaded that you are the same person Williams would argue that it is not giving you anything that you could be interested in, the absence of a continuity of consciousness is a serious problem. Even if it is not death it is as bad as death to be rejuvenated in this way. Another possibility to consider is the gradual deterioration of memory where we forget things as time goes on for example every 200 years. However I believe this raises the same question as above are we really the same person if we live in a 200 year envelope? Williams concludes that death is a necessary e vil; we should hope to die if we are to avoid the alternative of immortality. My second argument to why immortality is not desirable is based on the meaning of life. I believe that death and the very limitations that it sets down gives life meaning. My second argument overlaps with my first but what I wish to specifically argue here is that it is the very fact that we are here for what is comparatively a short time that makes our lives meaningful, in the way we act and behave, this is the idea that it is time pressure that shapes our lives. It is irrelevant whether one believes or does not believe in god or any form of creator or greater being, they will still find life meaningless without death, even if you merely carry on living out of the fear of dying. I believe that all good things have to have a beginning, middle and an end and each is necessary and is enjoyed accordingly. Victor Frankl argues that death itself is what makes life meaningful, his reasoning is as follows: â€Å"What would our lives be like if they were not finite in time, but infinite? If we were immortal, we would legitimately postpone every action forever. It would be of no consequence whether or not we did a thing now; every act might just as well be done tomorrow or the day after or a year from now or ten years hence. But in the face of death as absolute finis to our future boundary to our possibilities, we are under the imperative of utilizing our lifetimes to utmost, not letting the singular opportunities- whose finite sum constitutes the whole of life-pass by unused† (Frankl,1957:73). Nozick , however, has a problem with this argument, in his book â€Å"Philosophical explanation† he wonders whether death in fact makes life meaningless not meaningful, he argues that â€Å"Frankl assumes our only desire is to have done certain things, to put certain things somewhere on our record†¦Ã¢â‚¬ ¦.However, we may desire to do things; our desire need not be merely to have done them. Moreover, if we had an infinite life, we might view it as a whole, as something to organize, shape and do something with† (Nozick,1981:579-580) I disagree, firstly it was not assumed by Frankl that we merely do things to put them on record, what was being said is that we have a limited amount of time to do things but we do not merely do them just to tick a box but to grow and evolve as human beings because pursuing our goals enriches our lives. It is the very fact that we have a finite time that motivates us to make those decisions and do those things that enhance our lives, which would only be forever delayed with an infinite existence. For example why should I go to school if I dont like it? The simple answer is to learn to acquire skills that would help me to achieve and make something of my self before I die and cease to exist. If I was immortal, learning trigonometry would seem less attractive than watching TV or playing computer games all day. I get more pleasure from such things (in the short term at least) and watching TV is certainly easier than studying and Ill get round to learning trigonometry sometime.Time press ure is what makes us set goals, with an immortal life tasks would forever be extended and a consequence would emerge whereby we would be less likely to do things of value, we would become a stagnant society where simple pleasures rule. Even if we are partly motivated by the desire to do things not only to have done things they would still be postponed and contrary to what Nozick claims this would matter as the desire alone to do things does not make ones life meaningful it may contribute to some poor will to carry on living (to do that specific thing) but will not give satisfaction to ones life. Nozick also questions whether death in fact makes life meaningless? Many argue that death renders life futile because we will all eventually die and so there is no point in developing character or studying calculus if our progress is ultimately going to be permanently interrupted and it will all go to waste. It seems to me that to argue that death makes life meaningless is to argue that something can only be meaningful if it lasts forever. The truth is that many things we value and find worthwhile do not last forever. I affirm that most if not all actions other than pleasures within themselves are predominantly motivated by the desire to get things done and enrich our lives from them before we die. Death is a deadline, a necessary evil; we know every day that passes we will never get back and this gives meaning and shapes how we live and thus an immortal life is not one to be desired. So far a strong argument has been provided for the undesirability of an immortal life but is there any situation in which immortality can be desired? In setting out what I meant by immortality I disallowed a get out clause, let us now suppose you would be able to live as long as you wanted and when you eventually had enough it would be possible to take your own life, is the elixir of eternal existence now more attractive? Surely it is, however, this is not all together straight forward. Take for example a mortal who chooses to commit suicide, in taking their own life he/she is giving up for example another 30 years, however, in the case of an immortal he/she is giving up what is essentially an eternity. They may be unhappy now but they could not possibly know that this would be the case in a million or a billion years time, choosing to take an immortal life is of greater consequence. In allowing a get out clause we would also become a very unadventurous and risk- averse society, who would take the risk of bungee jumping, paragliding and so forth if what they are risking is an infinite lifespan? Although this may seem a more attractive model of immortality it is complicated and can it really be called immortality if we allow this get out clause? It seems to me the very fact that we would choose this model supports my argument, that immortality would cease to be good and we would all sooner or later opt to take our own lives. In conclusion immortality in the physical human sense is never a good thing. It should not be desired; whatever perfect life you imagine to want to experience forever it will soon become tedious and boredom will eventually set in. Death is therefore necessary, even in accordance with the deprivation account, as further existence would become a bad thing sooner or later and it will no longer be the case whereby death deprives you of the good things life has to offer but where death provides an end to all that is bad with an eternal existence. It is also the inevitability of death that gives life reason and shape, the very fact that we have a limited lifespan motivates people through a sense of urgency to spend their time doing those things that contribute meaning and enrich their lives which would forever be delayed with inevitable consequences with an immortal life. Without death there would be no such thing as sacrifice, putting a lifes work into something, heroism and courage, we w ould lack appreciation for our existence, life would not be as serious or meaningful. I believe there to be an artistic necessity about dying- in the same way a picture has a frame, one cannot imagine an infinite painting, or a play has a shape and a final curtain, one cant imagine a play going on forever. Why grope for some mysterious realm for which we are not properly equipped to function in? Although I have argued that immortality is bad, this is not to say that it is a good thing that we die when we do, in accordance with all above arguments one can still think that we die too soon. Bibliography Fischer, M. (1994). Why Immortality is Not So Bad. International Journal of Philosophical Studies. 2, 257-270. Frankl, V (1957). The Doctor and the Soul. Alfred Knopf. New York Nagel, T (1970). Death. Nous. 4, 73-80 Nozick, R (1981). Philosophical Explanations. Oxford.  Clarendon Press Williams, B (1973). Problems of the Self: Philosophical Papers 1956-1972. New York: Cambridge University Press.

Justification of Choices of Polemic Arguments Essay -- Homosexuality

Supporting Legal Gay Marriage There are two texts being considered for inclusion in the ‘should gay marriage be legal’ arguments section. Both texts support the argument for gay marriage to be legal with specific attention towards children and parenting in gay couples. The texts analysed are ‘Gay couples: A close look at this modern family, parenting’ by Sharon Jayson for USA Today and Children of Same-Sex Couples Do as Well as Other Children by Linda Little for Medscape News. The article published in Medscape news hold more grounds and would be a more valuable asset for inclusion in the web page then that of the article in USA today. The Medscape article incorporates logical arguments with data and statistics from reliable scientific sources making the article over all a more valuable and informative source. The current article (Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter? By R. Farr, S. Forssell and C. Patterson) used as a supporting so urce for argument 6 in support of gay marriage is not user friendly for site patrons; the Medscape article would provide just as credible a source for the argument whilst maintaining a user-friendly resource for further investigation of the topic. An analysis into the evaluated texts was conducted in relation to their over all linguistic merit and communicatory strengths in relation to there inclusion in the site. Both articles that were analysed used the principles of argument in communicating and persuading an audience. As the Medscape article is published in a scientific news journal there was very little appeal to pathos and an over whelming use of logos in communicating the message. USA Today utilised mainly ethos in appealing to thei... ...lable: http://www.usatoday.com/news/health/2009-11-05-gayparents05_ST_N.htm?csp=34&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+UsatodaycomHealth. Last accessed 31/3/2012. Linda Little. (2005). Children of Same-Sex Couples Do as Well as Other Children. Available: http://www.medscape.com/viewarticle/514477. Last accessed 31/3/2012. Rachel H. Farr, Forssell George, Charlotte J. Patterson. (2010). Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter?. Psychology Press. 14 (3), p164 - p178. NA (2012). Using the Toulmin Model. Brisbane: University Queensland, Communications faculty . p1-p6. Daniel Kies. (2001). Ethical Appeal: Ethos, Rational Appeal: Logos , Emotional Appeal: Pathos . Available: ttp://acct.tamu.edu/loudder/private/BLC%20Readings/Ethos,%20Logos,%20and%20Pathos.htm. Last accessed 31/3/2012. Justification of Choices of Polemic Arguments Essay -- Homosexuality Supporting Legal Gay Marriage There are two texts being considered for inclusion in the ‘should gay marriage be legal’ arguments section. Both texts support the argument for gay marriage to be legal with specific attention towards children and parenting in gay couples. The texts analysed are ‘Gay couples: A close look at this modern family, parenting’ by Sharon Jayson for USA Today and Children of Same-Sex Couples Do as Well as Other Children by Linda Little for Medscape News. The article published in Medscape news hold more grounds and would be a more valuable asset for inclusion in the web page then that of the article in USA today. The Medscape article incorporates logical arguments with data and statistics from reliable scientific sources making the article over all a more valuable and informative source. The current article (Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter? By R. Farr, S. Forssell and C. Patterson) used as a supporting so urce for argument 6 in support of gay marriage is not user friendly for site patrons; the Medscape article would provide just as credible a source for the argument whilst maintaining a user-friendly resource for further investigation of the topic. An analysis into the evaluated texts was conducted in relation to their over all linguistic merit and communicatory strengths in relation to there inclusion in the site. Both articles that were analysed used the principles of argument in communicating and persuading an audience. As the Medscape article is published in a scientific news journal there was very little appeal to pathos and an over whelming use of logos in communicating the message. USA Today utilised mainly ethos in appealing to thei... ...lable: http://www.usatoday.com/news/health/2009-11-05-gayparents05_ST_N.htm?csp=34&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+UsatodaycomHealth. Last accessed 31/3/2012. Linda Little. (2005). Children of Same-Sex Couples Do as Well as Other Children. Available: http://www.medscape.com/viewarticle/514477. Last accessed 31/3/2012. Rachel H. Farr, Forssell George, Charlotte J. Patterson. (2010). Parenting and Child Development in Adoptive Families: Does Parental Sexual Orientation Matter?. Psychology Press. 14 (3), p164 - p178. NA (2012). Using the Toulmin Model. Brisbane: University Queensland, Communications faculty . p1-p6. Daniel Kies. (2001). Ethical Appeal: Ethos, Rational Appeal: Logos , Emotional Appeal: Pathos . Available: ttp://acct.tamu.edu/loudder/private/BLC%20Readings/Ethos,%20Logos,%20and%20Pathos.htm. Last accessed 31/3/2012.

Women and Debt Essay -- essays research papers

The dreaded ‘D’ word; debt. All of us have it at some time or another, and we would all like to get rid of it. Recent studies have shown, it is more common for women to be in debt. There are many reasons why this is so. When you look into a women’s closet you do not just see your everyday jeans and shirts like you would in a man's. You would be lucky if you see a few suits, ties and a tuxedo from the senior prom, but it is entirely different for a woman. A woman’s closet looks more like a department store. You have dress shirts, casual shirts, baby tees, tank tops, camisoles, dress pants, work pants, "fat" jeans, "skinny" jeans from the10th grade, casual jeans, dress jeans, not including the jeans you bought to go with the sexy red top that doesn't match with anything but the red top. If you are lucky to have a walk-in closet you might have a section for shoes, belts and purses, that is, if you’re lucky! The reason this happens is because when women go shopping they don't just go to purchase a shirt or a pair of jeans; no, the intentions may be good but it never works out that way. Every time a women picks up a shirt the first thing she thinks is, this is cute; then we have this little vision, of seeing our cute little self, in this new shirt with a nice dark pair of jeans, and fabulous pink pumps, and that’s when the trouble begins. Most of us women already do have darks jeans and pink pumps, but they are old and faded or we were seen in them two times a...

The Confederation Of British Industry Education Essay

When seting the alumnus attributes into context in the employment facet, here in the United Kingdom among the 67 taking employers, that offer workplace to the United Kingdom ‘s population, the top 5 employers come to be? WhatIf! Innovation, AmicusHorizon, ARM Ltd, Avanade UK Ltd and Bentley Motors Ltd ( Source: britainstopemployers ) . alumnuss in professions organic structure are frequently requiredA to take a preparative twelvemonth or the twelvemonth of preparation that is paid less than ?20,000 a twelvemonth, but when to the full trained and graduated in their professional Fieldss, the rewards tends to lift well, the get downing wages for undergraduate will depend on what occupation you have been prompted to make or on which sector you are located: as concern survey graduates earn ?21,329 a twelvemonth ( the complete university usher ) nevertheless, the minimal wage for alumnus in my chosen sector of Marketing Analyst goes from ?20000 to ?45000 a twelvemonth ( Source: micha elpage ) / ( Beginning: guardianjobs ) . The turning industries here in the UK are largely Retailers ‘ companies, which are owned and run by enterprisers ( Beginning: fasttrack ) .To going a selling analyst as my future occupation ‘s function as a alumnus to be, is really competitory and house and holding been graduated as a unmarried man ‘s might non be sufficient, even holding a grade in maestro without a work experience could non besides be advantageous. However, I should equilibrate my instruction and work field in stead of a prompt opportunity in employment, as the entries requirement in footings of accomplishments start by supplying rival analysis, market research, pricing scheme, prediction, database use and general market analysis. I should be able placing forms and tendencies, patterning mark clients and industry sectors and construing informations to place chances. As most administrations demand, I should hold some commercial selling experience within a s imilar analytical selling function and skilled in informations use and tendency staining. I must be able to pass on good orally and in authorship, I besides need a good critical thought and be analytical skilled. It ‘s besides requires to see myself go oning on instruction beyond BA by holding my Maestro in selling, finance or economic sciences in order to put myself a more competitory rival, by holding achieved my alumnus class with 1st category or 2:1 category class, which is likely best if I hope to go a Marketing Analyst. Another thing related to my chosen alumnus aspiration as a Marketing Analyst, is to get the hang a 2nd linguistic communication to increase my research pool and do myself a more valuable add-on to employers and looking for work experience of early functions in finance or selling, as many employers require at least a anterior twelvemonth experience ( Beginning: eHow ) .Now base on these demand of Marketing Analyst, my usual aim is to see myself as a indivi dual utile to the society, holding established a concern activity of my ain, where I will be working as a exclusive bargainer but in the other manus, I besides ought to keep an undergraduate certification to force myself frontward to be a Marketing Analyst in the hereafter.My self-assessment cognition & A ; Current accomplishmentsIn my current function at my working topographic point, as a Team Leader that I am, I largely engage myself with strategic believing on how to delight my superior and non to be let down with the squad I am working with, I therefore design strategic action program of all time since we are all working in a busy environment with long hours of standing. I ever work with my squad merely to maintain them concentrate and stay optimistic and convey my aim at the terminal of the displacement, as I am an unfastened individual I efficaciously balance personal and work life to the people I work with, this is where I am more unfastened, relax and critic could be done where betterment could be applied by accommodating behavior and methods of work in response to new information, altering fortunes or unexpected hurdlings. I am non ever right but I quickly adjust to new state of affairs and declaration, by making and prolong an organisational civilization which encourages others to supply me with their personal idea. I besides enable my squad with self-awareness to execute good by demoing committedness to each over, I understand that the work is non easy when you have to stand for 12 hours and some people are non physically fit to stand for that long, this is where the work force is cut downing the attempt to work toward my nonsubjective as I ever monitor the work every hours sing what we have produced so fare and when I perceive the work non at the criterion he has to be I rapidly take action to happen out what went incorrect with my squad how to better the work, I improvise action program to forestall possible state of affairss that could ensue in unpleasant before my superior and I. I sometime trade with confrontations among my squad where as a Team Leader, I tend to work out struggles and dissensions in a positive mode to minimise negative impact on my work. I largely motivate my squad and steer them toward end achievement. I systematically develop and prolong concerted working relationships with everyone from work topographic point to everywhere I go, when it comes to working with person I have ne'er worked with. I encourage and facilitate cooperation with friends at the University and with my squad. At my work topographic point, I tend to place and analyze jobs ; distinguishes between relevant and irrelevant information to do logical determinations, I exercises good judgement by doing sound and intelligent determinations ; by comprehending the impact and deductions my determinations ; I so schedule it on my paper note where I ever keep record of what I have to make each twenty-four hours when I am at work by doing effectual and timely determinations, even when my solutions given to them seems to be unpleasant effects ; but ever tend to do certain that what I am making is proactive and achievement oriented I besides make clear and convincing unwritten presentations to individual in the group I work with because we all have linguistic communications barrier where most of us including I, English is non our first linguistic communication. I express myself efficaciously and clear up information as needed ; I facilitate an unfastened exchange of thoughts and further an ambiance of unf astened communicating where at the terminal I provide solutions to the squad where each single member of my squad will be working based on my judgement or determination which will come to work out the jobs. Now when looking the external influence that has impact on my future calling and my current accomplishments and cognition at the work topographic point, it leads me to be up to day of the month with national and international policies on how to be at the phase I want it to make. However I should by now measure myself with et good development program to accomplish the demand accomplishment and abilities to be qualify as a Marketing Analyst and here is how I am be aftering to construct myself up to make my end at the terminal of my educational calling. When utilizing Gibbs ‘ reflecting usher theory ( Beginning: Gibbs ) , I have come to place where I lack the most as it has been described on the demand standards to be an effectual Marketing Analyst. I have felt to make somethi ng about it in order to finish the standard demand. When measuring this experience of mine, I have understood that based on my current cognition I still necessitate more to make if I want to be a Marketing Analyst as when foregrounding the specific keys country it says, I should be able to supply rival analysis, market research, pricing scheme, prediction, database use and general market analysis. I should besides hold some commercial selling and skilled in informations use and tendency staining. With careful analyse of these demand I came to reason how I should undertake my aim to be, by conveying an action program to assist myself accomplish it. I will utilize the SWOT analyses & A ; SMART objective ; the two types of analyses are both utile separately but besides help when they are used together since it is more relevant to internal and external factors influence.Method for Taking ActionStrength: My strength is that as a Team Leader I largely cover the scope of accomplishment nee ded at my current phase and because I am still in the academic twelvemonth in International Business which will be due in 2015 I will still derive more progress cognition in the close hereafter to unite with what I have so far. However, a arrangement it besides given to us pupils which is an of import chance to use for a place in the working environment that suits with my future function to be. Failing: My failing at my current phase that I am non truly certain that idea I will be on work arrangement I will come to carry through all these demand needed to efficaciously be a Marketing Analyst. Opportunity: My chance is the manus given from the University to use the work arrangement base on our personal aim or future calling and besides because I am a pupil in the concern environment I will still come with faculty that mushes with my future function to be Menaces: The menace to me will be I am in the right way to accomplish my end and will I hold much clip to be focus on my survey while working and seek to get by with the aspiration function demand. Specific: My specific aspiration to me will be working hard in order to be a graduate pupil with the standard demand accomplishment and ability needed to be measure uping as a Marketing Analyst. Measurable: measuring in its sense to intend how I will put myself with a agenda to follow consistently my day-to-day undertaking on how to accomplish my terminal aim, which is to work hard while I am still in the instruction to keep a alumnus certification and besides implement on the cardinal factors that could take me to be an effectual Selling Analyst Accomplishable: Accomplishable will be such as inquiry grade to me based on my purpose as I want to be holder of alumnus certification and get the standard demand of my aspirational function to be, but will it be possible base on my agenda? I believe yes I can, due to the attempt I will be seting on my survey to acquire things done and right and besides to working aboard with my future function standard demand to accomplish my dream. Relevant: Relevant in my instance, will be the result of my survey as a pupil and will it leads me to derive the standard demand to accomplish my nonsubjective? Yes it will be relevant to me, by come oning thru my undergraduate old ages with good class scored at the concluding twelvemonth of my survey which starts from now. I should aim myself to be qualify with at least first or second/first which could run into my demands and expertness and toward the employers Time: speaking of clip to me as a pupil in the module of Business and Law, clip will be the utile tool to agenda things which I need to carry through in my life with a specific criterion that helps me work thru the timescale that I will plan to accomplish my aim, where it requires me to I ever be focus on in order to accomplish my purpose.